BI Corner

Five Stars : The Communication Secret To Get From Good To Great

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IDeas don't sell themselves. As the forces of globalization, automation and artificial intelligence combine to disrupt every field, having a good idea isn't enought. Mastering the ancient art of persuasion is the key to standing out, getting ahead and achieving greatness in the modern world. Communication is no longer a 'soft' skill - it is the human edge that will make you unstoppbale irresistible and irreplacesable-earing you that perfect rating, that fifth star.

In Five Stars, Carmine Gallo, bestselling author of Talk Like Ted, breaks down how to apply arstotle's formula of persuasion to inspire contermporary audiences. As tha nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable-not less. Gallo interviews neuroscientists, economits, historians, billionarires and business leaders of companies like google, Nike, and Airbnb to show first-hand how thwy use their words ti captivate your imagination and ignite your dreams.

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Availability

0000017351

302.2 Gal f

BI Corner

Available

Detail Information

Series Title

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Call Number

302.2 Gal f

Publisher

London : Macmillan., 2018

Collation

244 hal. : 21.5 cm.

Language

Inggris

ISBN/ISSN

978-1-5098-9677-6

Classification

302.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Komunikasi

Specific Detail Info

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Statement of Responsibility

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